Focusing on long-tail keywords is a great SEO tactic. Professionals in online marketing, know it is a smart move to use keywords that target customers who are “late” in the buying cycle. It is a strategy that can help attract visitors with very specific search intent.
Long-tail keywords are phrases that focus more on a niche and are consist of several words. They bring in less search traffic but usually have a higher conversion value. By gradually increasing your organic traffic to your site, you are building a motivated audience. And the return on your investment will be proportionally much higher.
It is easier to rank for long-tail than for common keywords. There is a lot of competition for common head keywords, but not much for specific long-tail keywords. For example, it is hard to rank for “pizza,” but easier to rank for “vegan pizza London.”
The vastness of the internet makes it easier to find an audience for your particular niche. Another benefit is that, in virtually every case, specific searches are far more likely to convert to sales. Usually, long-tail keywords have 2.5 times the conversion rate of short-tail keywords.
Steal Ideas from Competitors
If you are wondering how to choose the long-tail keywords, the game plan is simple. Find keywords that pay off for you by thinking about your business. Ask yourself what makes your product or service unique. Focus on studying the research domains, and define your competitors.
Study what keywords the competitors are using, and steal their formula for traffic. This data will help you understand how to act.
There are two long-tail tactics you can use. The first involves creating as much quality thematic content as possible. With a large volume of posts, you are constantly expanding the blog, which in turn provides you with opportunities for targeted traffic.
Use low-frequency queries in content, that way you can also explore the topic in more depth. This is appropriate if you are pursuing a long-term strategy.
The second approach involves keyword research, and it prioritizes low-frequency queries with which the audience searches for information about your products. Suitable for achieving short-term results.
The fact that is often overlooked is that questions can be your long-tail keyword. Determine questions you need to answer for your audience.
Use Keyword Research Tools
One of the easiest ways to find keywords is to begin typing in Google. And see what suggestions you will get with Google autocomplete option. This approach will give you some insight into the popular and specific searches people are making on a topic.
Collecting keywords manually from Google can be quite time-consuming. You might want to use a professional keyword research tool. The algorithm used by software helps you find thousands of long-tail keywords in a matter of seconds.
There are several popular tools, some of them free, that can be your research assistant.
- If it turns up in Google Suggestions you know that it is a phrase that is popular.
- The Google Keyword Planner is a great basic tool.
- Free Keyword Tool will get more long-tail suggestions and find more keyword niches.
- Google Trends helps you find out what people are searching for right now.
The more tools you consult, the more variations you can get for your content.
Mine Your Analytics
By analyzing keyword referrers, you will find a ton of long-tail queries that are driving traffic. These keywords may be relevant to your business but not yet highly targeted by a single page on your site.
Your analytics can be your private database of long-tail keywords. Consult the reports from your dashboard and find the organic keyword referrals. You can scan all the terms for relevant long-tail keywords you can turn into content.
The analytics will reveal plenty, maybe even all of the phrases that attract visitors to your website.
Perfect for PPC
If you use Google Ad, long-tail keywords are a less expensive alternative. Competitive keywords have a high cost per click. While lower search volume keywords are both cheaper and face smaller competition.
Marketers agree that PPC (Pay Per Click) advertising should be mostly long-tail. The reason is simple, in PPC, you pay each time someone clicks on your ad. If you bid on very broad terms, you will get many clicks at lower conversions. A strategy that wastes money, on ill-targeted traffic.
The plus side of long-tail is that more specific search phrases better describe what your offer, and are likely to attract the right visitors to your site. PPC campaigns are cost-effective if you make a better match to queries.
The main ingredient of the long-tail strategy is content. It must be unique and semantically relevant. Users are looking for relevant information. Provide them with comprehensive data on a given topic, and the best way to do this is with long-tailed keys.