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How to Find the Best Keywords for SEO

Keywords can make or break an SEO campaign. Choosing the right search queries for your content enables you to attract organic traffic to your website. Time invested in keyword research supports all marketing activities of your business.

In the past, quality was less of a priority. The focus was on keyword density, making sure that you have a certain percentage of a keyword within the content. The result was loading your articles with phrases people were searching for and artificially claiming to the top of the search results.

This approach has been out of fashion for a decade. Using the old strategy will get penalized.

Google constantly modifies its search algorithms, attempting to deliver relevant search results to what people want to find. You have to keep up with trends to maximize your SEO effort.

What Is a Keyword?

In terms of SEO, keywords are defined as words and phrases that people enter into search engines. Keyword research is a fundamental activity in SEO. Before we dive into the process, we need to explain how keywords are classified.

To make the most of keywords for SEO, you do have to understand the search intent behind each query. That way you can tune into the mind of the reader, and deliver exactly what searchers want.

When doing research, it’s important to think about the four types of keyword intent.

  • Navigational. Where users search for a particular website. For example, they might type “Twitter” into Google to reach twitter.com.
  • Where users search for the answer to a question. They might type “who owns Twitter?”.
  • Where users search for information that may eventually lead to a transaction.
  • Where the searcher wants to make a purchase.

Apart from their intent, keywords are classifying by their length. One way to describe them is head, body, and long-tail keywords:

  • Head keywords usually consist of 1 to 2 words and have a high search volume.
  • Body keywords are phrases of 3 words with average search volume.
  • Long-tail keywords are phrases of more than four words and have low search volume. But they account for the bulk of web traffic.

The practical solution for businesses with a dedicated marketing budget is to hire an SEO agency to perform keyword research. Professionals who do keyword research daily will have at the disposal software that helps them mine technical information.

It is pricy but at the same time, you get your money’s worth with tools like SEMRush and Ahrefs. If your funds are limited, you can use Google Keyword Planner. The resource is free, and it gives you global and local search volumes for keywords, competition levels, and an estimated cost per click.

Focus on Relevant, Low Competition Keywords

Your SEO research should focus on highly relevant, low competition keywords. Besides being less competitive, there are other valuable reasons to concentrate on long-tail keywords. Low competition keywords are usually more specific.

That makes it easier to craft content that is focused on search intent. Tailored piece of content that answers search intent is usually rewarded with more organic traffic.

Find low competition keywords that are highly relevant to the products and services of the brand. Enter a phrase in the software tool of your choice, and filter the results to meet your criteria.

You can identify semantically similar phrases that you can incorporate into your blog post. That way, you will reinforce the content, and signal the search engine crawlers of your quality message.

Low competition keywords aren’t popular. And that signals that by using them, you are missing out on opportunities. But by getting hold of the niche of the market where competition is scarce, you can start growing your small business.

Don’t forget to take advantage of keywords already driving traffic to your site. Locate phrases that bring you visitors to your site. Create new content around these keywords. That way, you can benefit from your already proven search success.

Steal from the Competition

It’s important to scout the competition SEO efforts. The simplest way is to type a keyword into a search engine and see the results. Pay attention to the results that are marked with the “Ad” or “Sponsored” tag. Google displays paid-for ads at the top of the results, so it’s smart to assessing the ad landscape before you commit to creating a big piece of content.

The next step is to analyze the websites that organically appearing on the first page of Google. If big brands are dominating the page, it’s unlikely you’ll be able to displace them from the top position with your first blog post on a given keyword.

Look at the results and ask yourself can you create content that will be useful to the average searcher. Quality always manages to rise to the top. You only need to satisfy the searcher’s needs more thoroughly than the competition.

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