Marketers aim to write content that will be informative and rank highly on Google. SEO paves the way for blog posts to rank on the first page of Google. This process involves researching keywords, writing original content, and optimizing for easy page crawling.
Focusing on pleasing the algorithm, and not the human audience that consumes the text is a common SEO mistake. It is easy to forget that people use Google, to find answers. The best way for you to improve your chances of ranking is by writing high-quality original blog posts.
When crafting your content, focus on your buyer’s motivations and interests. It is important to choose topics that will resonate with your potential customers. You also need to pay attention to few rules when structuring your blog post.
Keywords Drive Traffic
Some estimates claim that in a second, Google processes over 70,000 search queries. What does that mean for you? The short answer is you need to be targeting the correct keywords to outpace your competitors.
Research tools like Google Keyword Planner will help you get insight into what are the popular queries. After you have identified a primary keyword, try to select two to four secondary keywords to boost your visibility. The primary keywords are reserved for the subheading and the first paragraph of the text. Secondary give more context to the content and should be used at list one in the post.
Focus on a phrase that captures the main theme of your content. Choose a variation of a phrase, frequently used by searchers on a given topic. But also find a variation of the keyword that has a completion level you can compete with. Periodically conduct new research to ensure you’re using the right keywords for your target audience.
Structured Your Post
Headlines are slogans that grab attention. Do not underestimate the power of an effective headline! Write titles that make use of your primary keyword. Remember that your title and meta description are what show up in the search results.
It is important to make sure that your meta descriptions are interesting and further elaborate on the topic of your blog post. A useful tip is to incorporate numbers, like for example “5 Ways to Improve SEO.”
It is important to have a well-structured article. The content you have written may be great, but if the format in which it is presented is inefficient, then you will lose the value you have to offer to the users.
Keep the text easy to read, by breaking it into smaller paragraphs with headlines. That way you will keep your readers engaged. Do not forget to implement proper tag hierarchy. Use H1 for titles, and H2 for subtitles.
There is no magic word count for an article. Experience has shown that there are different opinions concerning word count in an SEO blog. Writing between 600 and 3000 words is the optimal word count. If you decide that you need more words to express yourself. Then it is a good idea to break up the text into several linked pages.
Link to Reputable Websites
Link building is an important ranking factor for SEO. Do not be afraid to link externally. Linking to reputable websites offers readers additional material. It will also show search engines that you have done your research. Nothing strengthens a blog post like research-backed statistics from influential websites.
You can be creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the source.
Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy source of information.
On the user side, internal links to other valuable content keep readers on your site longer. They increase your potential for conversion and reducing bounce rate.
When linking to any pages on your website, or outside sources, use natural language for your anchor text. Use descriptive keywords that give readers a sense of what they will find when they click on the hyperlink.
Make it Easy for Search Engines
If you are not sure about the quality of the post, you can use an On-Page SEO Checker. The tool will scan your site, and determine if the content is optimized. It will also give recommendations to improve the text and create an SEO-friendly blog post.
SEO-friendly content translates to articles that are easily understood by search engines. Do not complicate things. Keep it simple and clear. Pay attention to elements like unique content, post title, the appearance of the page, internal linking structure, images are important in SEO copywriting.